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UAE: Holiday Factory launch “Holiday Factory Premium” at ATM 2023

Holiday Factory, the leading and award-winning tour operator in the UAE, has announced the launch of its new brand “Holiday Factory Premium” to reshape the outbound travel industry in the Arabian Travel Market 2023 (ATM 2023). Holiday Factory is all set to facilitate travel enthusiasts to an exciting selection of popular & unexplored destinations such as Switzerland, Italy, Maldives, and the Northern lights of Scandinavia. Proven track-record Holiday Factory has been successfully serving the UAE middle-class segment with unbeaten price holiday packages. With a track record of revolutionizing the market with affordable holiday packages in 2011, Holiday Factory Premium will once again be a game changer. “The UAE market has a unique demographic landscape with an exponentially growing expat population. The region has experienced rapid economic growth resulting in an increase in the disposable income of its residents. This has created a surge in demand for Premium holi...