Big data is having a transformative effect on hospitality across the Middle East and beyond. However, leading hoteliers speaking at the Arabian Travel Market (ATM) 2023 have emphasized that human intervention remains essential if owners and operators wish to derive genuine value from the information.
‘ Hospitality Debate: What More Can Big Data Unlock? ’ featured a range of expert insights about the power of data to improve guest experiences within the Middle East’s hospitality sector. Paul Clifford, Group Editor – Hospitality & Design at ITP Media Group, moderated the session while Chris Hartley, CEO of Global Hotel Alliance, Tommy Lai, Chief Executive Officer at General Hotel Management Pte Ltd, Sandeep Walia, Chief Operations Officer – Middle East at Marriott; and Nicolas Huss, CEO of Hotelbeds, take to the ATM Global Stage were among the panelists.
Data capabilities
Commenting on advancements in the hospitality sector’s data capabilities over the past decade, To...