German National Tourist Board (GNTB) presented a campaign update and their vision of ‘Making Tourism More Sustainable’ on the opening day of the Arabian Travel Market (ATM 2023).
GNTB is focusing on sustainable-related aspects across a number of tourism segments under the slogan ‘Germany, simply inspiring’. Those include Embrace German Nature - highlighting natural landscapes and activity holidays; Historic Modern Germany - promoting cultural heritage, and 51 UNESCO World Heritage sites with a spotlight on traditions and customs of rural regions. And thirdly, their Feel Good - Sustainable Travel in Germany campaign, emphasizes how to enjoy an environment-friendly holiday in Germany.
“We aim to make a meaningful contribution towards climate change mitigation. We shall be supporting Germany’s commitment to net zero. GNTB will drive an increasing number of environmentally aware, inbound GCC tourists,” said Yamina Sofo, Director at the German National Tourist GCC Office (GNTO GCC), ...